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Home > Why We're Different > Direct Customer Contact

Direct Customer Contact

For all intents and purposes barter dollars are not strictly barter – they are, in fact, a type of real money backed by real goods and services, otherwise known as commodity backed money.

Unfortunately barter is still often depicted as direct trade or something ‘worse’ than nationally printed currency. Re-enforcing this stereotype are the many media articles which mention barter as a way to “trade” or “swap” rather than a way to buy and sell and increase local wealth. Unlike cash, it should always be redeemable for the same value and, if de-linked from the national currency, is inflation-proof. The general public tends to wait and see and is still hesitant about joining.

Most barter exchanges take the approach of attempting to build an open marketplace where members engage in barter “carte-e-blanc”. Other operators attempt to (continuously) re-invent the same online “barter” marketplace, assuming that the other 1000 who tried before them failed for reasons other than the obvious… (Google “Bigvine” for those who don’t understand – or attempt to find a single example of an “online only” successful barter exchange … and, no, it’s not because no one has tried before either).


  Why We're Different
   Direct Customer Contact
   Expertise
   Our Global Footprint
   Tailored Services
   Ormita Vs Competition
   Our “No Warehousing”
   Policy
   Our “No Deficit” Policy

There are many reasons why open-marketplaces do not work for barter exchanges; some of these basic factors are that:

  1. Not all businesses have equal costs to create a new sale;

  2. The cash cost to create a new sale may be extremely high and unrecoverable from a barter transaction for some businesses;

  3. To build a network based on true supply and demand requires the limiting of supply of certain (hard-to-get) products on barter to those with other goods or services which are essential to the network;

  4. Barter exchanges tend to ignore the benefits of pricing arbitrage

Why would you operate a business based on “gut feeling” rather than hard facts?

Unlike online-only exchanges, or those with only 1-2 staff, Ormita works out an annual spend plan with each and every one of our customers. We also have real staff available 24 hours a day for you to call.



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Ormita is the worlds single largest global barter network with operations across all continents.